Within the field of social psychology the study of stereotypes has been
approached from 2 different perspectives. Early research adopted a
descriptive approach, focusing on the content of stereotypes. However,
since the late 1970s, the social cognition approach has come to dominate
the study of stereotypes, and the focus shifted to a study of the
process of stereotyping. Increasingly social psychologists have come to
recognize that these traditional approaches offer only a partial
explanation of stereotypes because they focus largely on one aspect of
the phenomenon, i.e. content or process. A complete explanation, it has
been argued, must theoretically integrate a study of the content of
stereotypes and the stereotyping process.
In my doctoral research, in an attempt to fill this conceptual and empirical gap, I postulate that the Cognition and Culture approach is best suited to facilitate just such an integration. More specifically, I am exploring the potential role of evolved cognitive predispositions in shaping the contents of social group stereotypes, and in facilitating the ability of such stereotypes to justify and naturalise social status differences between groups. The expected contribution of this research will be in providing a more coherent account of stereotypes; their contents, functions and ability to stabilize within a cultural population. This is an important goal not only for what answers it provides us about social cognition, but also for its potential contribution to social policy debates concerning the negative impact of stereotypes on peoples' life chances.
If you find anything of interest in these pages, and you would like to get in touch, you can email me.
“...Every living creature is in fact a sort of lock, whose wards and springs presupposes special forms of keys – which keys however are not born attached to the locks, but are sure to be found in the world nearby as life goes on. And the locks are indifferent to any but their own keys...”
- William James (1884 - 1910)
Institute of Social Psychology, St Clements Building (3rd Floor), London School of Economics, Houghton Street , London, WC2A 2AE
Email:j.dhesi@lse.ac.uk